Category Archives: markets

Sliding scale market brings fruits and vegetables to all

By Lisa McLean

Guelph – Hundreds of varieties of fruits and vegetables grow in Ontario each year, but many Ontario residents still face barriers to accessing those foods. Now, an innovative food accessibility program in Guelph is making it easier for its community members to buy fresh produce.

The SEED – a community food project that delivers community programs to address food insecurity – offers weekly, affordable fresh food markets with items priced on a sliding price scale. The markets, running a few hours each week now in two neighbourhoods in Guelph, offer a large selection of fresh fruits and vegetables to residents who may face income, transportation or other barriers to eating well.

“When people come to the market, they choose what they want to pay,” says Becca Clayton, community food markets coordinator at The SEED. “On the reduced end of the scale, we price items as low as we can offer while still covering our costs. The upper value of the scale is retail value. Customers can pay the retail end or the reduced rate, or anything in between — no questions asked.”

While the community market has been operating in a downtown location at the Guelph Community Health Centre for less than a year, the program is already expanding. A second site, in a so-called “food desert” (located a significant distance from grocery stores) in Guelph’s east end opened in April 2018. Continue reading

Consumer preference work contributes to Ontario apple cider strategy

What’s in a cider?

By Lisa McLean

Vineland – Ontario consumers are thirsty for more hard apple cider, and the province’s apple sector is poised to deliver. But first, researchers are profiling consumer preference to be sure the industry serves up cider that hits the spot.

The project developed in response to research needs identified in the 2016 Cider Research and Innovation Strategy is a partnership with the Ontario Craft Cider Association and the Ontario Apple Growers. The strategy aims to see seven million litres of Ontario craft cider come to market by 2020.

“Our work is about developing a better understanding of who the cider consumer is, and the sensory, flavour and taste profiles they’re looking for in a cider,” says Amy Bowen, Research Director, Consumer Insights at Vineland Research and Innovation Centre (Vineland).

Bowen used Vineland’s trained sensory panel to develop a lexicon of 22 sensory attributes to describe taste, aroma, flavour, mouthfeel and colour of hard apple ciders. The same panel then applied those attributes to 50 cider brands currently available to consumers through the LCBO and Ontario cideries. Continue reading

Cosmetic and health products generate new markets for Ontario sweet corn

By Lilian Schaer

Guelph – A local biotechnology company is expanding its operations to meet growing global demand for its sweet corn-derived glycogen product.

Mirexus Inc., a University of Guelph spin-off company, is building a $6.8 million research and production facility that will have the capacity to produce 16 tons of its trademarked flagship product PhytoSpherix annually.

PhytoSpherix is nano-particulate form of glycogen, currently offered as a key ingredient in personal care and cosmetic products with a particular focus on anti-aging. The product is certified natural, non-toxic, food grade, and biodegradable, making it safe for human use in food and cosmetics. In the long run it has much potential for medical applications as well, such as a nano-carrier or transport system in the body to carry drugs to targeted areas like cancer cells.

To feed the expanded production, Mirexus will need 4,500 acres of sweet corn production per year, creating new market opportunities for farmers. All the sweet corn used to make PhytoSpherix is currently sourced from Ontario, which the company plans to continue doing, says President and CEO Dr. Phil Whiting.

“These are new markets for farmers that aren’t driven by the commodity cycle, and we are using sweet corn varieties available on the market today,” he says. “Forty per cent of the dry corn kernel is the material we use, and that’s what lets us harvest this economically, because there is a lot of it.” Continue reading

Agri-food development centre proves if you build it, they will come

By Jeanine Moyer

It’s been nearly two years since the Ontario Agri-Food Venture Centre (OAFVC) opened its doors to grow the agriculture and food industry in Eastern Ontario and the results are outstanding.

“Our clients are winning international food awards, creating new processing opportunities for local farmers and generally boosting the food and farming industry in our area,” says Trissia Mellor, Agriculture Manager with Northumberland County and OAFVC.

Designed with farmers in mind, the not-for-profit, small batch food processing facility supports fresh thinking and value-adding opportunities to increase farm revenue. OAFVC specializes in services and on-site features for recipe development, food-processing start-up and expansions, research and development and test batches and packaging. Continue reading

In pursuit of perfect peppers

Ontario farm uses crop selection, branding to gain big markets

By Lisa McLean

Leamington – How does a first-generation family-run greenhouse land its branded products in grocery stores across Canada and much of the U.S.? By perfecting its growing process, and adding a little Zing!.

Jordan Kniaziew, vice-president of sales and marketing at Leamington-based Orangeline Farms says since his family entered farming in 2000, they’ve focused on finding the best varieties and seed selections for peppers and other crops.

Since 2013, the family has been growing, packing and shipping its own products — including award-winning peppers and greenhouse strawberries – under the Zing! Healthy Foods brand.

“We’re always looking at growing products that fit the taste profiles we’re after,” says Kniaziew. “In peppers, our core product, we’ve seen there’s room for growth in the category overall by growing peppers for every meal – in fajitas or stir-fry, scrambled eggs and as snacks.” Continue reading