Vineland – Ontario consumers are thirsty for more hard apple cider, and the province’s apple sector is poised to deliver. But first, researchers are profiling consumer preference to be sure the industry serves up cider that hits the spot.
The project developed in response to research needs identified in the 2016 Cider Research and Innovation Strategy is a partnership with the Ontario Craft Cider Association and the Ontario Apple Growers. The strategy aims to see seven million litres of Ontario craft cider come to market by 2020.
“Our work is about developing a better understanding of who the cider consumer is, and the sensory, flavour and taste profiles they’re looking for in a cider,” says Amy Bowen, Research Director, Consumer Insights at Vineland Research and Innovation Centre (Vineland).
Bowen used Vineland’s trained sensory panel to develop a lexicon of 22 sensory attributes to describe taste, aroma, flavour, mouthfeel and colour of hard apple ciders. The same panel then applied those attributes to 50 cider brands currently available to consumers through the LCBO and Ontario cideries. Continue reading →
It’s been nearly two years since the Ontario Agri-Food Venture Centre (OAFVC) opened its doors to grow the agriculture and food industry in Eastern Ontario and the results are outstanding.
“Our clients are winning international food awards, creating new processing opportunities for local farmers and generally boosting the food and farming industry in our area,” says Trissia Mellor, Agriculture Manager with Northumberland County and OAFVC.
Designed with farmers in mind, the not-for-profit, small batch food processing facility supports fresh thinking and value-adding opportunities to increase farm revenue. OAFVC specializes in services and on-site features for recipe development, food-processing start-up and expansions, research and development and test batches and packaging. Continue reading →
Guelph – Revel Cider Company may only be three years old, but its brand already spans the province.
With between 70 and 80 bars and restaurants on the customer list, the company’s hard cider continues to exploit a lucrative market for locally made and sourced craft brews.
“We only sell to bars and restaurants at this point. They’re all over Ontario, from Thunder Bay to Ottawa and London,” said Tariq Ahmed, the company’s founder and sole employee.
The basis for Revel Cider first started fermenting during Ahmed’s time as a farm hand. An old cider press in one of the farm’s outbuildings peaked his interest, so he started brewing as a hobby. That hobby became Revel Cider in March 2013. Continue reading →
Industry and consumer focused innovation drives Vineland success
Vineland Research and Innovation Centre building
By Lilian Schaer
Vineland – It’s been 10 years since a new horticultural research facility in Niagara Region was launched as the Vineland Research and Innovation Centre (Vineland).
Since then, Vineland has been turning heads across Canada and internationally with its needs-based innovations. The organization reflects the entire horticulture value chain from farmers to consumers, and they’re not afraid to take big steps to help the industry solve problems.
“We started by understanding what needed to be done and how we needed to work to make a difference, which is real results with real impact from acres in the field to shelf space in the store,” says Vineland’s CEO, Dr. Jim Brandle.
Asian eggplants at Vineland
Addressing the labour intensive nature of horticultural production was a need identified early on. Today, machines designed in Vineland’s robotics program and built in Ontario are coming into use in fruit and vegetable greenhouses, which Brandle says will go a long way in helping to keep growers competitive, as well as boost the local manufacturing and automation sector. Continue reading →
Tree in front with fruit sprayed; trees to the left and right not sprayed
By Lisa McLean
Vineland – Why do the best fruits seem to have the shortest shelf life? It’s a challenge that plagues fresh fruit markets around the world, and has real implications for consumers and fruit growers.
Now, new research from University of Guelph has led to the development of a product that extends the shelf life of fresh fruits by days and even weeks, and it is showing promise in food insecure regions around the world.
“In people and in fruit, skin shrinks with age — it’s part of the life cycle, as the membranes start losing their tightness,” said Jay Subramanian, Professor of Tree Fruit Breeding and Biotechnology at the University of Guelph, who works from the Vineland research station. “Now we know the enzymes responsible for that process can be slowed.”
The secret, according to Subramanian, is in hexanal, a compound that is naturally produced by every plant in the world. His lab has developed a formulation that includes a higher concentration of hexanal to keep fruit fresh for longer.
Subramanian’s research team began experimenting with applying their formula to sweet cherry and peaches in the Niagara region. They found they were able to extend the shelf life of both fruits and spraying the formula directly on the plant prior to harvest worked as well as using it as a dip for newly harvested fruit. Continue reading →